Issue #351 | Is It About to Get Easier to Buy Your Dream Rolex?

Is It About to Get Easier to Buy Your Dream Rolex?

It’s right out of the luxury playbook. Limit production to create scarcity, and perceived value goes way up. Although some believe Rolex operates this way—why wouldn’t it—the brand never did, or at least hasn’t in recent years. The watches ran out simply because the company’s production facilities were operating at max capacity. Now, following an announcement in 2022 saying that Rolex would expand manufacturing facilities, a new report says it is set to begin construction on a new set of four buildings in Bulle, Switzerland. For anyone interested in box and papers, now’s the time to start stacking some of your own.

Gear Patrol

These American-Made Tees Aren’t Complicated

[Partner] Look, a tee shouldn’t be all that hard to get right. But there’s a lot of snake oil out there from brands that haven’t figured out the fit or fabric. And after you wash their shirts a few times, things can start to fall apart, which leaves you back at square one. With its refreshed lineup of Flint and Tinder tees and polos, Huckberry stuck to the basics with each of the new styles. The slub weaves, vintage washes, and heavyweight cut in an 8.5-ounce fabric are all made in the U.S.A with 100-percent cotton. In short, they make it really easy to look good.

Wear ’em every day.

‘Denim Hunter’ Takes Viewers on a Quest for Vintage Jeans

There’s a somewhat ironic link between Levi’s original customers, many of them miners, and the people who covet that denim now. They, too, are experts in extraction, going to great lengths to uncover valuable jeans. Among them is Viktor Fredbäck, the subject of Denim Hunter, which is now streaming globally, who’s made a lifestyle of sourcing impressive pants. “More than 400 pairs later, Fredbäck has built a collection that ranges from A.B. Alfeldt Champion overalls from the 1870s to flare jeans from the 1970s, with a style representing every decade other than the 1880s.” Here’s how Fredbäck sourced his coveted collection.

Sourcing Journal

Say Hello to the ‘Good Boy’ Shirt—You Probably Already Own It

You might know it as the Johnny collar, a polo style that’s buttonless, and more laid-back and simultaneously dressier than its pique counterpart. “But it is just a polo,” says Jacob Gallagher. “And that’s key. The open-collar shirt has an inch of intrigue and a mile of approachability, and that pairing makes it a bestseller for retailers—particularly mall brands selling lightly trendy pieces at modest prices.” And boy is it trendy right now. Here, Gallagher chats up a few honchos in the biz to find out how it became summer 2024’s “it” shirt.

Wall Street Journal

How Long Should Shorts Be Now? This Pair Is the Right Answer

Last summer, shorts were long. This summer, they’re already looking a lot more risqué, but not everyone can pull off a three-inch inseam. If ya got it, flaunt it. But otherwise, spare yourself the embarrassment of showing more leg than you should. This pair from Outerknown is kinda like if Patagonia’s Baggies were made of really great organic cotton: ready for the sidewalk or a seven-mile hike and featuring an inseam around six inches, which is long enough to cover up those ham hocks but long enough to keep them cool when out and about in the summer heat. $118

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