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- Issue #363 | Fake It ’Till You Make It: The Rise Of The Counterfeit Watch
Issue #363 | Fake It ’Till You Make It: The Rise Of The Counterfeit Watch
+ Do Suits Still Matter in 2024?
Fake It ’Till You Make It: The Rise of The Counterfeit Watch
In 2024, nobody’s trying to pass knock-offs or dupes as the real thing. The culture of consumption around look-alikes is in fact doing the opposite by treating the purchase of them as a kind of hack: Only a fool would spend top dollar on something you can get for a fraction of the price, the thinking seems to go. That train of thought is loudly blowing its horn in the luxury watch department, too, where knowing buyers are scooping up imitation Rolexes and Omegas to shell out shillings on the pound for some serious flair.
A Low-Maintenance Linen Shirt? Finally.
[Partner] If there’s an official fabric of summer, it’s linen through and through (sorry, seersucker). The lightweight, breathable flax-fiber material will keep you as cool as a poolside Paloma, every time. But the wrinkles that come with the breezy layer can rankle. Who wants to throw on a sharp looking shirt, only to look disheveled within the hour? And packing one for a trip? No dice. But Wills decided that you can have your cocktail, and drink it, too. The brand’s wrinkle-free short sleeve shirt is made of a linen blend that stays crisp, cool, and collected so you can go straight from the plane to the pool without missing a beat.
Do Suits Still Matter in 2024?
Wearing tailoring daily was already a dying tradition when the pandemic delivered a near-fatal blow. Now, suits are for a very small set of particular contexts: weddings and other ceremonies, maybe interviews, a tiny percentage of jobs, for fun. One could argue that in this odd future of extreme dress-down culture—sweat pants aren’t just for Zoom meetings—you don’t even need to own one. But where before the suit and tie represented the shackles of corporate America, today, sharp tailoring comes with a freedom of expression that might serve you when you least expect it.
The Short Answer on Office Shorts: No
Pushing boundaries with clothes is good. Pushing them at work, however, is a delicate act, where certain lines should not be crossed. However lax the dress code in your office, wearing shorts might be one of those lines. “Perhaps it’s a vestige of a bygone time of suits and pumps, but there’s just something a little risky about going to your desk job with your whole legs out—or even some of your legs out. As summers on planet Earth get hotter, the question will only get more relevant: Do shorts belong at the office?”
WatchWatch
It looks like Bernard Arnault has stuck his hand in a competitor’s cookie jar. The billionaire and CEO of LVMH, which owns high-end watch brands like Piaget and Tag Heuer, invested privately in Richemont, a rival conglomerate that counts the covetable Cartier among its brands. Here’s how things might shake out in the luxury watch world. For a taste of refinement without the staggering prices, this company makes affordable pieces in collaboration with the likes of famous Bauhaus artists. Casio is releasing a monochromatic refresh of the $17 watch it released in 1989.
Mixed Bag
Of course it was Willem Dafoe’s bright idea to wear orange Speedos in the upcoming Yorgos Lanthimos flick. Thieves are nabbing Rolexes and Pateks from diners at NYC’s high-end restaurants. L.A.’s culty, celeb-favorite grocery store is getting into the shoe biz. A first look at Nike’s Jordan Brand–designed Olympics basketball uniforms. The best sneakers of 2024 (so far), according to GQ.
Inspo
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