Issue #372 | The Style Olympics: We Ranked the Best (and Worst) Uniforms of the Summer 2024 Opening Ceremony

The Style Olympics: We Ranked the Best (and Worst) Uniforms of the Summer 2024 Opening Ceremony

With the games in Paris this year, what teams wore was a major focus at the opening ceremony. The U.S.A partnered with Ralph Lauren for their uniforms, while South Sudan went with double-breasted suits in “summer black.” Other countries left a lot to be desired. “The Lululemon collaboration was confusing to me. Not sure how this represented Canada, athletes, or honestly much of anything,” says editor and brand consultant Emilie Hawtin. Here, Robb Report taps several fashion industry experts to find out who won—and lost—the games’s style contest.

Robb Report

These Pants Go the Distance Mile After Mile

[Partner] If you’re covering ground on a bike for the work commute, denim isn’t gonna do it. Neither are cotton khakis. They just don’t breathe, and showing up at the office in a sweat isn’t the best way to kick off your Monday. Luckily, there are much better options—Proof’s Nomad Performance chino is the smart choice for a life on the go. It has a cotton look and feel, but is built with some stretch in the fabric and a gusseted crotch for freedom of movement. No matter where you’re headed, these pants will go the distance.

Find your stride.

No One Saw Fashion’s Camouflage Revival Coming—Literally

Gas station core brought us full circle with camo. Trucker hats in real tree patterning found at roadside stops were meant to be ironic at first, toying with a specific brand of Americana. But give anything enough play time, and suddenly it becomes part of the repertoire. Whether printed on pants, a jacket, or a cheeky mesh cap, the military colorways are here to stay, according to Highsnobiety. “Call the camo comeback part of the cultural climate, call it a stylistic subversion, call it whatever: just wear it big.”

Highsnobiety

John Florence’s Brand Is Riding the Olympic Surfing Wave

Florence Marine X is not your typical surf brand. The label, started by pro surfer John “John John” Florence, contrasts the now-dying mall aesthetic sold by brands like O’Neill or Billabong—imagine long board shorts printed with the image of a wave—by positioning itself more toward the outdoors person, like a Patagonia for watermen. The brand was hoping John John would take gold to boost visibility for the brand (spoiler, he’s already been knocked out), but being on a world stage for at least a moment might be all it needs to get off the ground.

Fast Company

• Wren Recovery Slides – $40

• Ciele GOCap – $55

• Viateur Bagel Tote Bag – $13

• Abercrombie & Fitch Thrift-Inspired Fleece Short – $50

• Danny D’s Mudshop Panther Cortado Cup – $75

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