Issue #376 | Nike’s Olympic Comeback Plan Is Paying Off So Far

Nike’s Olympic Comeback Plan Is Paying Off So Far

Nike’s earnings reports haven’t been looking so hot—and its relevance in general is in limbo—but the Olympics has delivered some big strides for the brand, namely because their talent is taking home medals. “If the athletes and teams sponsored by Nike carry on winning, that’s likely going to boost their popularity and therefore they’ll probably still see those conversions remain strong through the rest of the Olympics,” Daniel Reid, a website analyst, tells Fast Company. But what about when the games come to a close?

Fast Company

Durability and Comfort? This Heritage Boot Does Both

[Partner] Even if you aren’t doing the kind of farm labor Vibergs were invented for, almost 100 years after they were created, the brand’s lineup of service boots are still built tough enough to do it. Now, a new collection of derbies is enhancing that legacy with a touch of custom comfort. The Wooly Chromexcel collection features a rarely used variation of Horween’s signature leather, which is designed to mold to the shape of the foot through heat activation from body warmth and the pressure of wear. In a dark brown and raw natural color, this is a classic boot that’ll wear in, not out.

Step into a pair of Vibergs.

How Men Are Learning to Love the Friulana, Italy's Best-Kept Footwear Secret

“At first I thought, ‘That’s kind of a lady’s shoe,” Matt Hranek, who runs men’s style blog Wm Brown Weekly, tells Robb Report. “Then I saw all these men in Italy—from guys in their garden to men dressed in the streets of Milan, particularly in the hotter months—wearing this elegant slipper.” The friulana, worn by everyone from gondoliers to Bruce Lee, might have a feminine side, but broken down, the Venetian slipper is basically Italy’s espadrille, with perhaps a touch more refinement. And it’s catching on.

Robb Report

Style Strategies With Aaron Levin, Menswear Designer and Consultant

It’s highly probable you own something designed by Aaron Levine. The “menswear whisperer,” as he’s been called, has designed for the likes of Madewell, Ten Thousand, Abercrombie, Aimé Leon Dore, and Club Monaco. Even if you have none of these brands in your closet, his influence on the culture is such that the brands you do own likely have an essence of what he’s created. While we wait for Levine to drop his own line, in conversation with Valet, the designer shares where he spends his hard earned cash, and why he’ll never see the point in splurging on face wash or deodorant.

Valet

This Made-in-America Tee Gets Back to Basics

It feels like T-shirts have become the omelet of men’s clothing. If you can’t make a good one, what are you doing in the kitchen? Flint and Tinder already proved it knows its way around a campfire stove with the waxed trucker jacket, but then it went and made shirts that show complete mastery over the basics. The slub pocket tee in particular, made in America, is super-soft out of the box but doesn’t lack structure or heft, which is often an issue with this kind of weave. The medium is a touch on the larger side, making for a relaxed look that feels on-trend, but not trend-y.  $42

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