Issue #379 | Hellman’s Is Releasing a... Mayo-Inspired Fragrance?

Hellman’s Is Releasing a… Mayo-Inspired Fragrance?

Some NFL players strike deals with Under Armour. Titans quarterback Will Levis has a lifetime supply of Hellman’s mayo. Last summer, after squeezing some into his coffee on camera (for a laugh, he later made clear), the mayo company granted him a stash that won’t run out, ever. Now, Levis and Hellmans have teamed up again, this time for a—*checks notes*—mayonnaise-scented perfume. “The fragrance is everything I love about mayonnaise—creamy, smooth with notes of lemon,” says Levis. It doesn’t seem like he’s joking this time.

Food & Wine

How to Own the Rolex with a 15-Year Wait (Without Waiting)

[Partner] The Premium Time Company has become renowned for its exclusive contests featuring the world’s most coveted watches, and this one is no different. Up for grabs is the legendary Rolex Cosmograph Daytona 126500LN, a watch steeped in history, particularly in motorsports. Featuring the sought-after Reverse Panda Dial with its striking black dial and white subdials, this 2024 model is brand new, complete with box, papers, and all. With only 700 tickets available at around $65 each, this is your opportunity to skip the 15-year waiting list and own a piece of horological history.

This rare Rolex is just a few clicks away.

How Speedo Plans to Compete With Athleisure After Its Olympic Moment

Honestly, it’s hard to think of another brand worn by Olympians in the pool. Speedo is the Kleenex of competitive swimwear, synonymous with brief-style bathing suits at the highest level, and just about everywhere. But for all its dominance in the water, as Fast Company points out, the brand doesn’t have much of a presence outside of it. Now, after some high visibility moments at the Olympics on the butts of several medal winners, the leader in competitive swimming has a plan to capture a land-based market.

Fast Company

Five Fits With: Robert Geller, Rag & Bone’s Menswear Designer

Robert Geller owes a lot to his cool mom. She owned a secondhand shop in Hamburg that sold designer Japanese labels, and took Geller, now a menswear designer, on trips to Paris when he was young to get an up close look at the culture. “She was really into the magical side of fashion,” says Geller, who recently released his first collection with Rag & Bone. “She showed it to me, and that’s how I fell in love with it.” Here, the designer opens up about his design ethos, working with Kanye, and why thinking in layers is the key to getting dressed every day.

Esquire

The Pre-Owned Watch Market Is Booming. Industry Insiders Share What’s Next

“The marketplace for pre owned watches was valued at $24.38 billion in 2023 and expected to grow at a compound annual rate of 9.2 percent between 2024 and 2030. But what is really going on out there?” The Rake asks, wanting more than a simplistic graph anyone could read. Indeed, it’s easy to see where the puck is, but harder to tell where it’s going. Here, five industry experts share what’s hot, what’s not, and the watches they think are about to be the next big thing.

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