Issue #389 | The More This Rolex Costs, the More You Want It. Here’s Why

The More This Rolex Costs, the More You Want It. Here’s Why

In spite of luxury goods getting more expensive, well-heeled buyers are still willing to shell out, reports Wired. In fact, they’re more likely to. It follows a theory established in the 19th century by American economist Thorstein Veblen, which “introduced the seemingly paradoxical idea of such desirable luxuries—known today simply as ‘Veblen goods’—and the behavior which leads us to prioritize them over more sensible uses of our money.”

Wired

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Want to Shop With the Ultra Rich? The Entry Fee Is $12,000

“The medical world has concierge doctors. The golf world has elitist ivy-walled clubs. NB44 is just that approach, but for the clothing world,” writes Jacob Gallagher for the WSJ. The brand was established by Nicolas Bijan, son of Bijan Pakzad, whose Rodeo Drive appointment-only shop in Los Angeles earned a reputation as “the most expensive in the world.” Nicolas’s service operates on that same level. “Behind its closed doors, members get an all-in-one packaging of styling, networking, shipping, bespoke designs and even dry-cleaning.” Here’s what else the $12,000 sign-up fee gets you.

Wall Street Journal

Bruno Mars Gifted Custom Royal Oaks to His Band and Manager. Now They’re Flipping Them.

In 2018, Bruno Mars and his band, the Hooligans, were riding pretty high. To celebrate the stadium tour for his album 24K Magic, Mars dolled out custom Royal Oaks to the band and his manager. “‘XXIVK’ and ‘Magic’ are engraved around the case-back, and each timepiece spins a customized solid-gold rotor with each band member’s initials,” says Allen Farmelo for Robb Report. Then, the pandemic hit, and the band, one can imagine, saw an opportunity to turn those Oaks into cash. Just don’t tell Mars.

Robb Report

• Wax London Stan Tweed Coat – $520

• Howlin’ Knitwear Moonchild Turtleneck – $243

• Rhodes Roper Boot – $248

• Todd Snyder Vintage Selvedge Straight Leg Jeans – $198

• Timex Legacy Tonneau Chronograph – $229

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